MarketingRx roundup: Pfizer switches up advertising duties; Novo Nordisk’s Ozempic gets spoofed on SNL

Pfizer moves creative advertising work to Publicis: Less than a year after Pfizer consolidated ad agency relationships under a dual system of responsibilities, it’s changing tacks and moving the bulk of its creative work from IPG Health and FCB to Publicis. Previously in May, Pfizer named IPG as its lead creative partner and Publicis Groupe to head up media, technology and production after a three-month review. The agency changeup follows Pfizer’s corporate brand debut Super Bowl commercial, created by Pfizer and a collaboration of Publicis agencies. Pfizer said in a statement to Endpoints News that it is “committed to the flexible, two-agency partnership” with both groups.

‘Saturday Night Live’ parodies Ozempic advertising: Novo Nordisk’s Ozempic brand got the “SNL” skit treatment over the weekend with a “new” indication labeled Ozempic for Ramadan. In the sketch, SNL host and comedian Ramy Youssef talks about the…
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MarketingRx roundup: Pfizer switches up advertising duties; Novo Nordisk’s Ozempic gets spoofed on SNL

Pfizer moves creative advertising work to Publicis: Less than a year after Pfizer consolidated ad agency relationships under a dual system of responsibilities, it’s changing tacks and moving the bulk of its creative work from IPG Health and FCB to Publicis. Previously in May, Pfizer named IPG as its lead creative partner and Publicis Groupe to head up media, technology and production after a three-month review. The agency changeup follows Pfizer’s corporate brand debut Super Bowl commercial, created by Pfizer and a collaboration of Publicis agencies. Pfizer said in a statement to Endpoints News that it is “committed to the flexible, two-agency partnership” with both groups.

‘Saturday Night Live’ parodies Ozempic advertising: Novo Nordisk’s Ozempic brand got the “SNL” skit treatment over the weekend with a “new” indication labeled Ozempic for Ramadan. In the sketch, SNL host and comedian Ramy Youssef talks about the…
Click here to view original post

Click Here to Publish/Feature Your Company or Product News with Biotech Networks

MarketingRx roundup: Pfizer switches up advertising duties; Novo Nordisk’s Ozempic gets spoofed on SNL

Pfizer moves creative advertising work to Publicis: Less than a year after Pfizer consolidated ad agency relationships under a dual system of responsibilities, it’s changing tacks and moving the bulk of its creative work from IPG Health and FCB to Publicis. Previously in May, Pfizer named IPG as its lead creative partner and Publicis Groupe to head up media, technology and production after a three-month review. The agency changeup follows Pfizer’s corporate brand debut Super Bowl commercial, created by Pfizer and a collaboration of Publicis agencies. Pfizer said in a statement to Endpoints News that it is “committed to the flexible, two-agency partnership” with both groups.

‘Saturday Night Live’ parodies Ozempic advertising: Novo Nordisk’s Ozempic brand got the “SNL” skit treatment over the weekend with a “new” indication labeled Ozempic for Ramadan. In the sketch, SNL host and comedian Ramy Youssef talks about the…
Click here to view original post

Click Here to Publish/Feature Your Company or Product News with Biotech Networks