Health tech unicorn Color Health pushes deeper into cancer care

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Color Health is betting its future on providing cancer care, not just testing.

Burlingame, CA-based Color got its start in 2015 offering genetic screening tests to identify cancer risks and then expanded to add services to employers that could help with early cancer detection and monitor employees with a higher risk of developing cancer.

On Monday, Color said it’s adding additional services to help employers better care for employees who are going through cancer treatment and those who have survived cancer.

It’s happening at a time when employers are taking a closer look at how much they’re spending on cancer care. A survey of 152 employers published in 2023 found that for 86% of respondents, cancer was one of the top three…
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