MarketingRx roundup: Pfizer leads pharma ad wave at Golden Globes; Evoke rebrands and streamlines

Pfizer turned up on the red carpet Sunday as sponsor of the Golden Globe Awards, but was just one of 10 pharma marketers on the broadcast. Pfizer ran commercials for its Covid vaccine, RSV vaccine Abrysvo, Covid treatment Paxlovid, and an unbranded ad about the cardiovascular condition ATTR-CM.

Meanwhile, a…
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