AbbVie, Genentech and GSK lead new pharma TV brand advertising in Q3 — report

New pharma brands are tapping into old tried-and-true pharma ad strategies and investing big in TV advertising, according to the latest tracking report from

AbbVie’s Skyrizi for Crohn’s disease, Genentech’s Vabysmo and GSK’s Arexvy ranked as the top three newest “rising” pharma brands — those that weren’t on TV…
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