MarketingRx roundup: Pfizer reups sickle cell campaign with NFL player; Alkermes aims for bipolar patients with TV ad

Pfizer is extending its sickle cell awareness campaign with San Francisco 49ers running back Tevin Coleman, whose young daughter lives with the disease. The new work is a sponsorship with TV show Inside Edition for an interview and education video with Tevin and his wife Akilah about their lives and…
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