Pharma big winners at Cannes ad festival include Horizon, AstraZeneca, Eli Lilly and ASCO: #CannesLions2023

Pharma marketing campaigns for Horizon, AstraZeneca and Eli Lilly were among the 13 top creativity awards handed out at the Cannes Lions show on Monday night in the south of France.

The top prize, the Grand Prix, went to Brazilian-based Eurofarma and its ad agency Dentsu for a Parkinson’s disease…

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