MarketingRx roundup: Pfizer teams with NFL player for sickle cell awareness; Astellas crowdsources patient solutions

Pfizer is driving sickle cell disease awareness on Facebook with ads starring San Francisco 49ers running back Tevin Coleman. Coleman and his wife Akilah Coleman are the parents of five-year-old daughter Nazaneen who lives with sickle cell disease. All three appear in the most recent Facebook ads. The Coleman family…

...

Click to view original post