Genentech campaign aims to increase cystic fibrosis awareness among Latino community and healthcare providers

More than 3,000 Latinos in the US are living with cystic fibrosis, but many of them don’t fit the mold of a typical patient. Roche’s Genentech is hoping to drive awareness in the Latino community with its new “Somos La Gran Familia FQ” campaign. Working with the Bonnell Foundation, Genentech…

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